SSL's Customer relationship management (CRM) solution is based on a broadly recognized, widely implemented strategy for managing and nurturing a company's interactions with customers and sales prospects. It involves using JAVA technology to organize, automate, and synchronize not only business processes  and principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of sales, marketing and customer service.