NGAGE360 Limited, one of the concerns of SSL Wireless is looking for a ‘Senior Strategic Planner’. The responsibilities of the Senior Strategic Planner include working closely with the Client Servicing Team, Creative Team and Cross Functional Supervisors to ensure effectiveness of the creative work the agency produces. The Planner’s focus should be to deliver excellent strategic directions to the existing brands.

What You Will Do
  • Creative-Strategic Thinking – Must be able to fully understand the most complex challenges/situations and reduce those to simple solutions. He or she must not get carried away by the theoretical or intellectual but should maintain common sense and clarity.
  • Defining the right problem – Based on a detailed understanding of the audience and the market context through research expertise, insightfully interpreting and illuminating the data, developing intuitive hypotheses, incorporating wider cultural change and social trends, and thinking laterally.
  • Market Research – Must be able to devise, conduct, analyze, report on and monitor research, objectively, and to be able to challenge or exploit its findings from a perspective built on understanding.
  • Data Analysis – Must know how to interrogate data and find an angle in it; be able to recognize what will be useful to help create interesting, effective strategies and how to translate it into creative stimulus.
  • Anthropology and Futurology – Should have a genuine interest in and capacity to generate knowledge about trends and anticipate social movements.
  • Facilitation – Must be able to professionally facilitate a brainstorm with flair and energy and lead it to new discoveries by encouraging the best contribution of all participants.
Your Core Responsibilities:
  • Inspirational Creative Brief – Senior Strategic Planner is responsible for providing the strategic direction and inspiration for the creative solution to the Client's communication need.
  • Strategic Persuasion – Must bring to bear their persuasive skills, quality of argument and experience to sell the strategy to his/her colleagues.
  • Developing and Evaluating Ideas – It is the Senior Strategic Planner’s responsibility to feed the creative process with further insight and stimulus and to provide feedback on embryonic ideas to ensure effectiveness.
  • Strategic Analysis / Consumer Insight – Senior Strategic Planner is the repository for all consumer and strategic information that relates to his / her brand and must regularly use desk research / groups to augment this understanding and bring it to bear on the strategic direction of the business.
KSAOs That You Must Have
  • Persuasion.
  • Communication.
  • Collaboration.
  • Consumer Insight.
  • Context Insight.
  • Other Marketing Knowledge.
  • Socio - Demographic Trends.
  • Research.
  • Excellent written and verbal communication skills.
  • Exceptional presentation skills.
  • Ability to make complex subjects understandable.
  • Flexibility to work over multiple projects.
Your Education & Experience
  • Bachelor's degree preferably in marketing from reputed public or private university.
  • At least 5 years of related experience in advertising agency.
  • A proven track record in developing strategic plans that benefit the client.
  • Good knowledge of the media and how strategy planning influences it.
Remuneration & Other Benefits For You
  • Attractive salary as per industry best practice.
  • Yearly/half-yearly salary review based on performance.
  • Weekly 2 holidays.
  • Partially subsidized lunch facility.
  • 2 festival bonuses (Yearly).
  • Weekly health checkup.
  • Annual leave encashment.
  • Medical coverage.
  • Congenial & friendly working environment.
Job Location
Dhaka, Bangladesh

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